Outsourced operations for RIAs

Focus on your clients. We'll power your operations.

Your client relationships and the value of your advice set your RIA apart. Our team takes on the middle-office work behind them, inside your systems and under your brand.

What we take on

New Business

New accounts, opened and funded.

Learn more about New Business

Client Service

Client requests, handled quickly.

Learn more about Client Service

Financial Planning

Plans built and ready to present.

Learn more about Financial Planning

Investments

Portfolio management and trading, done right.

Learn more about Investments

We work as an extension of your office.

Our services are completely white-labeled. Your clients never need to know we exist. All they see is an expanded team from your office, working inside the systems you already use.

See how it works
White-labeled under your brandWork stays inside your networkCFP® professionals and CFA® charterholdersPay only for what you use

Data protection and security

Your data never leaves your environment.

Our team members work only inside your network and your tech stack. Your client data stays where it already lives, protected by the systems and policies you already trust.

  • We onboard our team into your environment, with access you control
  • Every task is completed to industry regulations and compliance standards
  • Fully white-labeled, so your clients only ever see your brand
  • Our workflows and activity templates load directly into your CRM

Sound familiar?

Growth brings complexity.

More households mean more accounts, more paperwork and more requests. The work behind your client experience keeps growing, and it often lands on your best people.

Paperwork that piles up

New account applications, transfers, signatures and NIGOs take hours of follow-through before a single dollar is invested.

Hiring and training staff

Finding, onboarding and keeping skilled operations staff is expensive, and every departure resets the clock.

Follow-up that fills the calendar

Chasing status, resending forms and checking on requests quietly consumes the time and talent of your team and leaders.

See how we work

A look inside Focus Forward.

Built for your stack

We work in the tools you already use.

Our team supports firms across a wide range of technologies and partnerships, so you keep your systems and your processes. Below are some of the platforms we work in every day, and there are many more.

CustodiansCharles SchwabFidelity InvestmentsPershingAmeriprise FinancialRaymond JamesAltruistCRMSalesforceRedtailWealthboxFinancial planningMoneyGuideProHolistiplanRightCapitaleMoneyTrading and performanceSS&C Black DiamondOrionEnvestnet TamaracLSEG T1VestmarkAnd many more

Why outsource

More time for the work only you can do.

Save time

Our streamlined processes and dedicated team handle the details with precision, so you can focus elsewhere.

Strengthen client loyalty

Requests are handled quickly and correctly, building the trust your firm is known for.

Reduce risk

Our team knows industry regulations well, so every task meets compliance standards.

Scale your firm

Add expert capacity without adding headcount, with support that simplifies growth and M&A.

Access specialized expertise

CFP® professionals, CFA® charterholders and licensed support staff bring data-driven insight to your practice.

Better economics

Only pay for the expertise you use, get paid faster and reduce the cost of errors and delays.

Common questions about outsourcing

From our clients

“Focus Forward put proven workflows into our practice, and the operation is now efficient. New accounts open and fund in five days, and we have grown to $180 million.”
Jeremy Keil, Owner
Keil Financial Partners, Milwaukee, WI
30%Increase in AUM and revenue
64%Less time to open and fund new accounts
50%Increase in number of advisors

Testimonials and case studies reflect individual client experiences. Results vary by firm and circumstances, and similar outcomes are not guaranteed.

Read case studies

The people behind the work

We've walked in your shoes.

Founded by Dena Froiland, a 30-year financial services operations expert, and Tim Regan, a wealth management expert and financial advisor for over two decades, our team knows firsthand the frustrations and joys of building an advisory firm.

Dena Froiland, Co-Founder

Dena Froiland

Co-Founder

Tim Regan, Co-Founder

Tim Regan

Co-Founder

Beth Nickodemus, Chief Production Officer

Beth Nickodemus

Chief Production Officer

Meet the full team

Let's talk

Ready to spend more time with your clients?

Tell us about your firm and what's taking up your team's time. A member of our team will reach out within 24 hours.

Outsourced middle-office operations for registered investment advisors. White-labeled, inside your systems, to your standards.

Simplification. Service. Support.

Focus Forward, LLC provides outsourced operational support to advisory firms and financial professionals. This website is intended for business informational purposes and does not provide personalized investment, legal, or tax advice. Use of this website does not create a client relationship. Services are governed by a separate written agreement.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements. CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.

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