OUR STORY
Focus Forward
The foundation of Focus Forward, which was established in 2021 by Dena Froiland and Tim Regan, was the straightforward realization that the top financial advisors shouldn't be drowning in back-office duties.
Our services are intended to improve customer experiences, promote significant growth, and remove operational friction. We accomplish this by using operational excellence, our core strength, with accuracy, morality, and a win-win attitude.
We at Focus Forward do more than solely simplify processes. We provide advisors the tools they need to run stronger companies, help more people, and create long-lasting success- community by community, client by client, and team by team.
Meet The Founders
At the heart of Focus Forward is a duo of passionate professionals driven by a shared mission: to empower financial advice teams and elevate the way they serve their clients and communities. Get to know the people who make Focus Forward a trusted partner. Meet Dena and Tim!
Co-Founder, Head of Business Developments & Relationships
Dena Froiland
With over 25 years of experience in financial services, Dena is a visionary leader renowned for transforming businesses through thoughtful strategic plans. As a change agent, she leverages industry expertise and a vast network to drive innovation and deliver impactful results. Dena’s ability to craft forward-thinking strategies empowers organizations to excel in competitive markets, earning Dena a reputation for turning vision into reality.
Raised in a farming community, Dena developed a relentless work ethic that defines her leadership. Known for unwavering honesty, she builds authentic partnerships and prioritizes clients’ best interests, never compromising integrity. Dena’s passion for win-win relationships fosters trust and collaboration, ensuring every client feels valued and supported in achieving their goals.
As Co-Founder of Focus Forward, Dena drives strategic growth while serving as the cultural leader. She shapes a vibrant, inclusive culture that empowers teams and fuels excellence, particularly in delivering solutions for financial advisory firms. By aligning strategic plans with a people-first ethos, Dena ensures the company delivers exceptional client outcomes while nurturing a dynamic workplace.
Through the Nellie DeJager Foundation, Dena gives back to the rural community where she grew up. Founded to support children and families, the foundation provides resources and opportunities to help them thrive. This work reflects Dena’s deep commitment to making a lasting difference, rooted in the values of community and care.
Co-Founder, Head of Strategy, Research & Innovation
Tim Regan
With a remarkable track record as a visionary leader, Tim is celebrated for his exceptional business acumen and futuristic thinking. As an owner and investor in multiple businesses, he brings a wealth of expertise to drive innovation and anticipate market trends. Sought after his ability to envision bold possibilities, Tim empowers organizations to navigate complex landscapes and achieve sustainable growth.
Rooted in an entrepreneurial spirit, Tim cultivated a passion for innovation and collaboration that shaped his leadership. His commitment to fostering trust and building strong relationships ensures that clients and partners feel valued and inspired. With a forward-looking mindset, he champions solutions that align with long-term success. Which allows to always prioritizing integrity and impact.
As Co-Founder of Focus Forward, Tim drives the company’s strategic vision, steering its mission to deliver cutting-edge solutions for financial advisory firms. His futuristic thinking fuels innovative strategies, while his dedication to a vibrant company culture empowers teams to excel. By aligning vision with execution, Tim ensures clients receive unparalleled support and results.
Through The Retirement Readiness Podcast, Tim shares his expertise, offering strategies to build a strong financial foundation for retirement. Beyond his professional endeavors, he serves as a community leader on the boards of Grace Christian Academy and Smith Senior Living, contributing to education and senior care initiatives. His commitment to empowering others reflects his vision for creating lasting, positive impact.
